INTRO

Growing up during the collapse of the former USSR, I never dreamed of being able to buy the fashion I saw in magazines, but that scarcity became my greatest teacher.

To express myself through style, I had to rely on creativity and resourcefulness. It lead me to develop an eye for looking refined early on in my life- way before I could afford a nice pair of shoes from Bergdorf’s.

After moving to NYC, modeling and years of international travel shaped my aesthetic.

I already knew that style is not about how much you can spend, it’s about knowing how to work with what you have.

Today, I bring New York City’s fashion energy to anyone with a Wi-Fi connection and determination to look their best. I believe that great style should be accessible — not just to those who can afford luxury brands now, but to everyone building toward their future.

I’m passionate about responsible shopping because of climate change concerns, but I also know that sustainability and impeccable style don’t always go hand-in-hand.

My mission is to change that.

I want to help you look amazing while making choices that don’t jeopardize your future or our planet’s environment; so you can always look and feel fantastic.