Growing up during the collapse of the former USSR, I never dreamed of being able to buy the fashion I saw in magazines, but that scarcity became my greatest teacher.

As an artist, I had the need to express myself through style, which means I had to rely on my creativity and resourcefulness.

Living through those times taught me that style is not about how much you can spend, it’s about knowing how to work with what you’ve got.

This ability to create something out of nothing helped me develop an eye for looking refined early on in my life- way before I could afford a nice pair of shoes from Bergdorf’s.

After moving to the U.S. and spending 2 decades in NYC modeling as well as years of international travel, my aesthetic was shaped.

Today, I bring my carefully cultivated taste to anyone with a Wi-Fi connection and determination to look their best.

I believe that great style should be accessible — not just to those who can afford luxury brands now, but to everyone building toward their future.

I’m passionate about responsible shopping because of climate change concerns as well as awareness that majority of the population find it financially burdensome, and they avoid making the effort entirely, so they never see the benefit that it can bring to their lives.

Sustainability and impeccable style don’t always go hand-in-hand, and my mission is to change that.

My ultimate goal is for mid-tier clients to feel that they can make fashion part of their lifestyle without sacrificing their financial stability, so they can see how it can transform their lives.

For a luxury client- I want to help to get organized and maximize the use of the items they already own, as well as declutter, make sure everything fits as it should, remove unflattering pieces and replace them with quality staples. But most of all- I want to help them hone in on who they are as a person and how their style projects that.

I find that many extremely successful individuals are successful for the reason that they were focusing on building an empire and fashion was just not on their radar.

This leads to over-buying wrong items, which is not just wasteful, but looks directionless and confusing. Dressing up becomes a chore that wastes valuable time, and often ends up looking unpolished.

I want to help you look amazing while making choices that don’t jeopardize your image, your future or our planet’s environment; so you can always look and feel your best.