SUSTAINABILITY
I prioritize sustainable shopping without being rigid about it. Common sense and practicality come first — but if I can achieve a look without compromising our future, I'll take that deal.
To me, sustainability is not just about how fabrics are made, but how the act of shopping affects the consumer's bottom line as well. Responsible shopping means choosing items that are either resale or made to last — through timeless design or high quality fabrics — and versatile enough to mix and match with what you already own, maximizing the use of your entire wardrobe.
It may sound counterintuitive, because clearly if you want to save money on clothes, there is plenty of fast fashion made specifically for that. But if you shop high quality clothes that are timeless in style, you will end up with pieces that last and are versatile enough to build a timeless wardrobe — which will decrease the need to constantly chase new trends, and you will spend less money on clothes overall.
As the saying goes: “the poor man pays twice.”
Shopping just to relieve daily stress, without a specific plan, is a little like eating fast food when you're hungry. It may fill the void in the moment, but later you realize it was a mistake — it often looks directionless, and in the end causes more stress because you spent money on something you won't know what to do with, or that falls apart after one wash.
The pressure to constantly keep up with trends falls disproportionately on younger women, for whom it is both financially burdensome and exhausting. Prioritizing resale and investment pieces is one of the most intelligent wardrobe decisions a woman can make — and one that compounds over time.
Climate change is real, and the fashion industry's contribution to it is significant. That awareness factors into every styling recommendation — as a preference for the better option when one exists, without ever compromising the result.