Growing up during the collapse of the former USSR, I never dreamed of being able to buy the fashion I saw in magazines. But that scarcity became my greatest teacher. To express myself through style, I had to rely on creativity—and over time, I developed an eye for looking refined without compromising overall stability.

My background in modeling and years of international travel shaped my aesthetic, while my early life experiences taught me that true style isn’t about how much you spend. It’s about knowing how to work with what you have and choosing pieces that serve multiple purposes in your life.

Today, I bring New York City’s fashion energy to anyone with an internet connection and the determination to look their best. I believe great style should be accessible — not just to those who can afford luxury brands now, but to everyone building toward their future.

I’m passionate about responsible shopping because of climate change concerns, but I also know that sustainability and impeccable style don’t always go hand-in-hand.